5 Sneaky Ways Grocery Stores Get You To Spend More
Five ways that grocery stores use their trickery to make more sales
Like 'em or not, grocery stores are a necessary part of our lives and, because of that, marketers pray on us when we least expect it.
Does the average customer usually notice that necessities like milk and toilet paper are located near displays for snacks or other foods that we don't necessarily need as a subiiminal tug on our tummies?
Savvysugar recently published a list that details sneaky ways that grocery stores will try to get you to spend more of your hard-earned cash.
1. 10 for $10: Though the illusion of this "deal" will make you think that you're saving big, it realistically doesn't really do much for your pocketbook. According to The New York Times, a recent survey showed that customers will purchase more of a product if it's promoted as being ten for $10 compared to five for $5, or one for $1 deals. So the next time you see one of these promotions, try not to fall for this trickery unless it's for something that you truly need.
2. Growing Carts: No, the products aren't getting smaller ... your grocery cart is just getting bigger! Stores will replace their carts every few years, and most of the time, they'll be manufactured in a way that allows for more space for products to fit into them. Just try not to fill your cart because it looks slightly empty!
3. Pre-Cut Vegetables and Fruits: Is the service of having chopped up veggies or fruits worth paying a significantly heftier price tag? Though the package of these products will look quite fancy to the average customer, just remember that the portions included in them are much smaller than what you'd get when purchasing the un-chopped versions of them.
4. Items at the Checkout Counter: We've all been there to see a child crying while begging their parent/guardian/older sibling to buy a chocolate bar while waiting at the checkout. Those candies and packs of gum don't happen to be there by coincidence, they're aimed to garner the interest of shoppers as last-minute buys while they're waiting to pay for their groceries.
5. Scattered Locations for Products: Having a problem looking for a product? Do you feel frustrated when you discover that the store you frequently visit repeatedly changes the location of items that you routinely purchase? The reason that stores do this is so their "regulars" will have to go on the hunt for the products, where they will hopefully discover different items along the way.