Adam Levine Fragrance 222 Coming in 2013
Adam Levine Launching Men's and Women's Fragrances
The latest celebrity to launch his own fragrance line? Mr. Adam Levine.
Because, why not? Every other celeb has their own fragrance/clothing line/memoir.
Levine will have fragrances for both men and women, and I can't help but think this guy gets douchier by the minute.
I'll probably take a ton of heat for this because I know people love him, love Maroon 5, adore him on The Voice, but to me, he's just got this vibe that makes my skin crawl.
Maybe he's a totally lovely and sweet person and his confidence is just too much for me. Maybe I'm jealous of his fame and fortune.
To each their own, I suppose, but he's not my cup of tea.
Look for Levine's 222 fragrance to hit shelves in May 2013, with the press release noting it will reflect his "personality and style" and range from $36 to $65 for both men and women.
ID Perfumes chairman and CEO, Ilia Lekach, noted, "Adam is a performer with tremendous charisma -- both on stage and on TV. Endeavoring to capture that in a bottle has thus far been very exciting and we're certain the final products will be even more so."
Incidentally, I'd like to point out this tweet from Levine last year: "I also would like to put an official ban on celebrity fragrances. Punishable by death from this point forward."
Does that make him a sell out?