Beyonce Has Signed a $50 Million Pepsi Deal

In Celebs by LimeLife , on Monday, December 10, 2012, 9:51 AM (PST)


Because, You Know, Beyonce's Really Hurting for Cash

Following in Michael Jackson's footsteps, new mom Beyonce has landed a $50 million Pepsi endorsement deal.

The New York Times today reported that the Crazy Love singerwill work closely with the soda brand on a "hybrid project" that will involve a whole lot more than just starring in commercials.

READ: Beyonce Nail Art: Too Cool or Totally Tacky?

“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement released by the brand. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

Not surprisingly, the campaign will coincide with the release of her as yet untitled forthcoming CD (which doesn't have a street date at this time) and the first of her new television spots will premiere during SuperBowl 47 on February 3rd. Guess who's performing the half time show that's also sponsored by Pepsi?  Yup. Beyonce.





Read More About beyonce »

Please share your opinion with our community, but make sure it is on topic and follows our Terms of Use. We do not appreciate personal attacks, threats, spam, or the promotion of your personal website.
If you are a member or would like to become a member please login or register.
Or give us your name and email address to comment without becoming a user.
Your name (required):
Email (required):
Your email address is kept private and will not be shown publicly
Enter the characters in this box
Enter the text in the image to the left. (Required)

More Slide Shows on LimeLife

From the Web