Bret Michaels 'Pets Rock' Collection Available at PetSmart

Bret Michaels

Bret Michaels Releases PetSmart Line of Dog Products

Bret Michaels has launched a line of dog products -- from doggie do-rag to toys.

File this under "Things I'll never understand."

Michaels' "Pets Rock Collection" is a new area for the rocker, and quite honestly, I've got to give him some credit for going this way instead of releasing his own signature fragrance.

Read: Bret Michaels Settles with Tonys Over Stage Injury

There are way too many celeb perfumes on the market ... oops, spoke too soon, as Michaels will soon release his own fragrance called "Thorns and Roses."

Ack.

Check out Michaels in the PetSmart video below, where you are challenged to "Bring out your pet's inner rock star!!"

Ooh! A doggie bandana, a rockin' dog bed, rocker outfits and ... of course ... a plush tour bus.

Michaels is a pet lover himself, he shares, and even gives a glimpse at his first family dog (check out those pants he's sporting -- you'd never know he'd turn out to be a rockstar).

See: Bret Michaels Photos

As if you needed more incentive to buy Michaels' Pet Rock Collection, every purchase gives you the chance to get a VIP experience with him.