Edward Norton Named in Top 25 Global Philanthropists
Win a bottle of Will Ferrell's suntan lotion.
Edward Norton is good at giving things away, and I don't mean like the Hulk role in The Avengers. The American History X actor has been named amongst the Top 25 Global Philanthropists for his charity work, most notably CrowdRise.com, what Norton calls the "Facebook of philanthropy."
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Norton was named to the list by financial publication Barron's for his years as a social activist and fundraiser for global charities. He is the president of the American branch of the Maasai Wilderness Conservation Trust, for which he ran in the 2009 New York City Marathon to raise money.
Most notably, however, he is the co-founder of CrowdRise.com, a chairty site that uses crowd-sourcing for fundraising.
"If you don't give back, no one will like you," Norton said in an interview with CNN. "That is our core philosophy."
The idea behind the site is to get people excited about giving. Members can log in and create their own charities, then ask for donations from friends and family. You can also earn points to win cool prizes, like a bottle of suntan lotion from Will Ferrell (who is also a member).
"This is the platform where you plant a flag and say this is who I am, as defined by what do I care about? What am I passionate about? What causes do I support?" Norton said. "It can be anything. We don't try to suggest to you what you ought to care about. We're just saying, find your own way."