Estee Lauder's Prescriptives Says Good-Bye
Prescriptives Will Shutter in 2010
So many people are going to be upset when they can't pick up any more custom color matches over at Prescriptives after January 2010. The makeup parent company Estee Lauder told WWD that the economy is the reason that they have reevaluated the line. . . bye-bye, Custom Blend!
"After a thorough analysis of the Prescriptives brand, management concluded that the brand's long-term business model is no longer viable, given the current market environment," Estee Lauder released.
While the makeup will continue to be sold online while supplies last, there's no news whether or not a comparable line will be released to at least absorb some of the customers (like me!) who adore putting on a "colorprinted" foundation. For now, I'm considering picking up a farewell bottle or two of my favorites, because this is one beauty brand that will be sorely missed.
What specific brand of makeup would you miss terribly if it disappeared?
