FAIL: Dial Men's Soap Does NOT Work to Attract Women

Dial Sued for Lying About Its Soap's Pheromone Content

So fellas, you know when you lather up with your Dial for Men Magnetic body wash, thinking it's going to lure the ladies to you? Not so fast. A team of lawyers in San Diego is filing a class action suit against Dial's makers, claiming the company is fibbing about the soap's lady-luring abilities.

Read: Sex Appeal May Be Tied To Smell

Thanks to the heads up from Courthouse News Service, which details the case filed against Dial for claiming its soap contains sufficient amounts of pheromones to attract women to its user.

Or, in the far more boring language of the lawsuit:

"Defendants' claim the pheromone androstadienone is in the products. Defendants do not inform consumers of whether the androstadienone in the Products is synthetic or real. Androstadienone is a normally occurring pheromone in human body sweat.

"Defendants products' web site represents, via an animated singing molecule, that after a woman senses a man's pheromones with her vomeronasal organ, she responds by releasing catecholamine, which triggers dopamine release, making her more sexually receptive to men.

Read: Justin Timberlake Loves Sniffing Pheromones

"Defendants' representations about androstadienone are, in fact, false, deceptive and misleading because, among other reasons, human beings do not possess a functioning vomeronasal organ.

"Further, the few studies about androstadienone that resulted in an effect on female attraction were small, poorly designed, and used concentrations of the ingredient as much as a million times higher than what occurs naturally."

As we said, the lawsuit claims the company is suggesting the body wash will help dudes get their freak on by helping them attract women, and the lawsuit filers claim that just isn't true.

Guess you'll just have to keep relying on your Axe body spray.