Fashion Week - Brought To You By McDonalds

Isn't it ironic?

Would you like to supersize that?

Ahh, yes. After a long day of watching hundreds of skinny models sashay down the runway, I like to wind down with a Big Mac and a McFlurry.

Apparently, I'm not alone in linking Mickey D.'s with fashion's equivalent of the Super Bowl. Those Golden Arches will be a fixture next week at Bryant Park because they've just announced they'll be joining Mattel as a major sponsor of Fashion Week.

Sadly, they will not be pushing a Happy Meal on Anna Wintour. McDonald's is looking to get young women hooked on their new McCafe coffee drinks (sorta the equivalent of a latte or mocha from Starbucks). The drinks will be the "official coffee" of Fashion Week.

What's next? Marlboro sponsoring the Olympics?