Finally! An App That (Pretends To) Kill Your Most Annoying Friends
Claims To Find Your Pretentious Pals...Then Hit Them With a Car
We've all got friends that, from time to time, we'd like to run over with a car. Doing so, however, will land us 25 to life behind bars. Thankfully, there's no an app that lets us do so virtually...and get away scot-free.
The new "Mitsubishi Unpretentious" app claims to suss out your most annoying, pretentious friends, then run them over with a 2013 Outlander Sport.
William Gelner, a creative exec who worked on the app, explains its appeal. "For many, social media has become a way to brag or show off. From posting images of expensive meals...or exotic vacations they're on, this is an epidemic and it's running rampant. Mitsubishi, a car with a great design, but at a more down-to-earth price, felt compelled to make a statement in-line with their brand ethos."
Right, it's about making a statement. It's not about selling cars at all...
Still, while the ap's algorithm for finding the offensive friends isn't clear, one editor who tried it says it's pretty spot on.
You can watch a TV spot for the ad campaign here.