Glamour's Shoppable Wall: A Cool Virtual Experience

Glamour Apothecary Wall

Glamour Virtual Store: Scan Products For Home Delivery

This is too cool.

Glamour magazine has a new "shoppable wall" in New York that allows people to scan barcodes with an app and have the product delivered to their home.

If that sounds somewhat less impressive than hopping online, ordering a product and having it delivered without ever getting out of your pajamas ... well, I guess it is.

But still, something has to be said for technology and the ability to see the beauty products first hand before making the purchase.

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Certainly that trumps the more "sight unseen" online shopping experience?

Overseas, Tesco's virtual supermarket in a South Korea subway station and Procter & Gamble's virtual store in Prague have shown that this kind of shopping experience is effective.

Bill Wackermann, exec VP-publishing director of Glamour, notes of The Glamour Apothecary Wall: "We thought 'How can we bring that here?' We're not about supermarkets, but we are about beauty products."

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The Glamour virtual shoppable wall has items from Unilever , C.O. Bigelow, Johnson & Johnson, John Frieda, Elizabeth Arden, Clearasil and Versace.

The wall is just a temporary fixture, located across from the Standard Hotel in Manhattan's Meatpacking District.

Would you buy products from a virtual wall display like this, or do you prefer in-store shopping or buying online?