Going Green Now More Important Than Ever
Andrew Winston Talks Hopenhagen at TreeHugger
I can't wait until the climate conference at Copenhagen, and any mention of Hopenhagen, I eat up. This week, I ran into an article about the business world's green wave. Author Andrew Winston discusses the United States' position in the rush for greener business at Treehugger.
Co-author of the best-selling book Green to Gold, Winston's bringing some cool points to our attention just before the UN conference in Denmark essentially determines the fate of the planet (gulp).
I'm not going to lie: it's a little confusing to get your head around. First, Winston discusses smaller companies' decision to put green issues to the side during the recession. Cost concerns basically put other projects on the back burner for many small companies, despite pressures to the contrary, while some larger corporations still forged ahead in the world of eco-friendly products and production.
From Walmart to GE, some of the largest companies in the world pursued, and are pursuing, carbon emission reduction programs. In fact, Winston points out, "over half the largest 500 companies in the world now have specific greenhouse gas reduction targets."
Which brings us to Hopenhagen's place in the green scheme of things-- costs on carbon and emissions will stimulate green initiatives worldwide. With proper policies, many countries will be able to take a piece of a market estimated to be worth $2 trillion by 2020.
Join the buzz at Hopenhagen, and check out Winston's commentary on whether or not the U.S. can compete with current green leaders.
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