Grateful Dead Launching Their Own Beer, American Beauty
Deadheads Are Being Invited to Suggest a Secret Ingredient for the New Grateful Dead Brew
You'll have to wait until next October, but if you're a fan of fresh brew and the Grateful Dead, you're in luck: the legendary band will release its own beer -- named American Beauty -- in October 2013.
In a partnership with the Dogfish Head Craft Brewery, the Grateful Dead will not only release a fan-friendly beverage, but the band is asking its fans to contribute by suggesting a secret ingredient for the drink.
The secret ingredient shouldn't be, um, of the illegal variety. And the band wants you to suggest it along with a story about why it would mean something to you to have it included in American Beauty.
"Did you trade a bushel of fresh clementines for tickets to a two-night-stand at Long Beach Arena? Or maybe your dad first laid eyes on your mom sipping a cup of green tea in the parking lot of the legendary Cornell '77 show? Jog your memory, tell the story, and suggest the ingredient at the heart of that story. You could help bring this counterculture collaboration to life," the band's official statement on the new brew read.
Fans can begin pitching brew add-ins online in December, and the winning fan will be invited to Dogfish's headquarters in Delaware next spring to help cook up a test batch of American Beauty.
"We've looked for a long while for the perfect brewery to team up with for a Grateful Dead-inspired brew, and feel we've finally found the right fit," David Lemieux, legacy manager for the Grateful Dead, said in the product announcement statement. "Aside from Dogfish's history with music-themed brews, we love their beer, and think it's the best around. Plus, these are really good people and are the type of folks we want to work with."