Gwyneth Paltrow Should Get Over Herself

Gwyneth Paltrow is selling GOOP. Whatever it is, we'll buy. Even if we don't want to.

The scoop on her new site GOOP.

Gwyneth Paltrow has success, beauty, babies, a rock star husband--everything. But she talks so much about how she earns it all that she regularly (if not intentionally) implies the rest of us aren't as smart or grounded or hard working as she is.

We know she's amazing (hello, it's GWYNETH), but her endless "this is how I get it all done" talk just makes her sound so smug. It makes it hard to love her.

Now Gwyneth has launched a website. It's called GOOP, and there's not much there...yet. You can read a lovely essay, evidently written by Gwyn herself, telling everyone what she's figured out, and now she wants to share.

GOOP is aiming to be a one-stop for advice on everything from cooking to clothes to travel to emotional well-being. It's pretty, and she means well, but see for yourself if it isn't self-important. GOOP.com.