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Has Ranch Dressing Replaced Ketchup As #1 Condiment?

In Life by , on Wednesday, April 11, 2012, 2:08 PM (PDT)
french fries
Hidden Valley for Everything
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Hidden Valley Hopes Ranch Will Replace Ketchup on the Dinner Table

Without ketchup, we'd have nothing nothing to dip our French fries in. The two go together like peanut butter and jelly, bagels and cream cheese, even Pop Rocks and Coca-Cola. OK, maybe that last one is a bit of a stretch, but you get the idea.

But ranch dressing on your fries? Well, that's a condiment of a different color! Quite literally.

READ: Ranch Dressing - It's So Hot Right Now

Ketchup isn't the most popular condiment in the U.S. In fact, only 256 million bottles of ketchup were sold last year, making it a close third behind mayonnaise (400 million containers) and salsa (271 million jars).

But that hasn't stopped Hidden Valley from declaring an all out war on ketchup. The company hopes to take over ketchup's spot on the dinner table with a thicker ranch dressing called Hidden Valley for Everything. They've even released a new retro-style" bottle that calls the product, "the new ketchup." Talk about making a statement!

In talking about the new product, David Kargas, a spokesman for Hidden Valley's corporate owner, Clorox, had this to say: "You can dollop it on a burger and it'll stick to a French fry better than the dressing would."

But isn't ranch already a popular item on the dinner table? How much more of the condiment market does Hidden Valley expect to corner?

A lot, apparently. 15 percent of Americans already use ranch on chicken wings, pizza, even French fries. Hidden Valley hopes to increase those number exponentially.

READ: Condiment Woes: Is Relish on the Way Out?

Perhaps the real test will be whether McDonald's starts replacing it's red containers with white ones. Hey, they already have 'em for mayo in Holland, so anything's possible.

Do you think Americans will start saying "pass me the ranch" anytime soon?

Hidden Valley Hopes Ranch Will Replace Ketchup on the Dinner Table

Without ketchup, we'd have nothing nothing to dip our French fries in. The two go together like peanut butter and jelly, bagels and cream cheese, even Pop Rocks and Coca-Cola. OK, maybe that last one is a bit of a stretch, but you get the idea.

But ranch dressing on your fries? Well, that's a condiment of a different color! Quite literally.

READ: Ranch Dressing - It's So Hot Right Now

Ketchup isn't the most popular condiment in the U.S. In fact, only 256 million bottles of ketchup were sold last year, making it a close third behind mayonnaise (400 million containers) and salsa (271 million jars).

But that hasn't stopped Hidden Valley from declaring an all out war on ketchup. The company hopes to take over ketchup's spot on the dinner table with a thicker ranch dressing called Hidden Valley for Everything. They've even released a new retro-style" bottle that calls the product, "the new ketchup." Talk about making a statement!

In talking about the new product, David Kargas, a spokesman for Hidden Valley's corporate owner, Clorox, had this to say: "You can dollop it on a burger and it'll stick to a French fry better than the dressing would."

But isn't ranch already a popular item on the dinner table? How much more of the condiment market does Hidden Valley expect to corner?

A lot, apparently. 15 percent of Americans already use ranch on chicken wings, pizza, even French fries. Hidden Valley hopes to increase those number exponentially.

READ: Condiment Woes: Is Relish on the Way Out?

Perhaps the real test will be whether McDonald's starts replacing it's red containers with white ones. Hey, they already have 'em for mayo in Holland, so anything's possible.

Do you think Americans will start saying "pass me the ranch" anytime soon?

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