James Franco Doing Off-Broadway 'Three's Company'

James Franco: INFDaily.com.

"This is serious," Franco insists.

James Franco can be a little off-the-wall, and this latest project proves it: at Sundance, Franco struck up convo with execs who once produced "Three's Company," and they're teaming up to take the '70s sitcom to the stage. Who'da thunk?

"Three's Company" aired from 1977 to 1984, starring John Ritter, Suzanne Somers and Joyce Dewitt. Wikipedia remembers the plot of the long-running sitcom like this: "The show, a comedy of errors, chronicles the escapades and hijinks of the trio's constant misunderstandings, social lives, and struggle to keep up with rent. The show also acts as somewhat of a time capsule of the freewheeling 1970s."

Read: James Franco Sex Tape Is From When He Was 19

Three decades later, does the concept have legs? James Franco, 32, thinks it might. He told MTV that he'd been approached about bringing the sitcom back, and when he met with "Three's Company" execs at Sundance, they found a way to do it: on the stage. "When we came [to Sundance], the 'Three's Company' people contacted us like: 'What's going on?'" Franco said. Then he revealed how the conversation went down:

"So we had a talk with them, and they realised what we're doing is a cool thing ... They were like: 'Yes, we've been trying to figure out ways of bringing ['Three's Company'] back in some form or another ... We want to do more projects with you.' So now, we're planning -- and this is serious -- 'Three's Company,' the off-Broadway play."

Read: James Franco Oscar Gig a Win for NYU

Word has it that at Sundance, Franco tried to "reconstruct" the show's famous living room by projecting images with light around a stage. Stay with LimeLife to find out what happens next, and hit the blue links for more James Franco.

Read: James Franco Not Gay, Doesn't Smoke Pot