Jennifer Aniston Launches Hair Care Line With MIT Professor
She's Not Only a Spokesperson, But an Owner of the Living Proof Hair Care Line
She had one of the most iconic hairstyles in pop culture history with "The Rachel," so it seems only fitting that Friends alum Jennifer Aniston has her own hair care line.
The actress is the spokesperson and part owner of the Living Proof line, a collection of hair care products that were developed by a professor at MIT, Dr. Robert Langer, and a team of real scientists.
"Over the years, my hair has been subjected to everything: blow dryers, flat irons, curling irons, color, extensions, you name it. My hair has taken a serious beating," Aniston said in a press release. "After using these products, I felt like I finally discovered a solution that works every day. I could not be more excited to share Living Proof with the world."
Aniston, whose only other major product endorsement has been the Coke-owned Smartwater, told The Wall Street Journal that she had been approached by the company as its potential spokesperson, and then tried the Living Proof products herself recently when she was filming a movie in North Carolina.
The humidity there was a perfect test, she said, and reports that the company's No Frizz cream not only fought the frizz, but left her with "great curls" in her hair.
As part of her deal with the company -- which includes an undisclosed amount of equity in the seven-year-old Living Proof -- Aniston will not only appear in ads, but she will be involved with development and marketing of Living Proof products, and will work with the company's scientists and stylists to create new products.
Living Proof was launched in 2005 with the idea that all other anti-frizz products in the marketplace were essentially being made with the same ingredients, and that hiring scientists from outside the beauty industry to tackle the problem might lead to new and better products.
"When you create new chemistry and robotics, you can apply those things to any problem," Dr. Langer told the WSJ. "They asked me to apply this to hair."
Langer and his Living Proof scientists came up with one molecule that protects hair from frizz and another that gives hair more body, and the result is a line of products that have gotten rave reviews from beauty bloggers and editors, but which needed a famous face to help draw attention to them.
Budding beauty mogul Aniston's Living Proof campaign will kick off in November, though the products are currently available at Sephora, Ulta, QVC, Nordstrom and the company's website.