Jimmy Choo to Create Line for H&M
At last, Jimmy can be ours.
Hello Lovah. Many of us have never been able to utter Carrie Bradshaw's words over a pair of Jimmy Choos because we simply can't afford them. But now that Jimmy Choo is launching a line of shoes and handbags at H&M, we might finally be able to.
Jimmy Choos are known for being incredibly expensive. And beautiful. But unless you have $400+ to devote to a pair of shoes, you can forget about owning a pair. Until now. In November of this year Jimmy Choo is launching their own line at H&M, at much more affordable prices. The shoes will start at only $60!
H&M's creative director has said of the news, "We adore Jimmy Choo's shoes and bags... I like the way we have worked with clothes to accessorize the shoes and bags rather than the other way around." The store is also going to be selling a line of men's accessories from Jimmy Choo.
In the past, H&M has had lines from Karl Lagerfeld, Viktor & Rolf, and Matthew Williamson, which have all sold extremely well.
We can't wait to see the new H&M goodies from Jimmy Choo. Do you think it's a good idea to sell Jimmy Choo at H&M or will it end up cheapening the brand?
