Kim Kardashian Angers Sephora Over Perfume Distribution
Sephora to pull Kardashian's fragrance.
Kim Kardashian may be known for her business savvy, but she's about to make a foul that will upset the #1 beauty retailing franchise in the U.S. Sephora's preparing to pull Kardashian's fragrance after execs learned the reality starlet is in the midst of deals with down-market channels.
The "New York Post" reported Monday that in early 2010 Kim Kardashian and Sephora had worked together on a deal that would make Sephora the exclusive retail outlet selling her fragrance. The scent, called Kim Kardashian, quickly turned into the chain's #1 seller.
Unfortunately for Sephora, Kardashian is in the midst of a deal to sell her fragrance through mass market channels rather than sticking with Sephora's higher-end beauty retailer. Apparently Kardashian's contract with Sephora was nearing its end, but the retailer hoped that she would re-sign with them.
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The "Post" reported, "Sources say Sephora bosses are so disappointed, they plan to pull Kim's fragrance and have canceled some of her upcoming in-store appearances." But that didn't stop Kim from throwing a party sponsored by the fragrance over the weekend, and she's planning to launch a second fragrance in January.
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Will Sephora dump Kim Kardashian? Flip through our Kimmy K. slideshow, and stay with LimeLife for all the updates.
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