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MAC Will Change Names of Rodarte Products After Texas Backlash

In Beauty by Meieli Sawyer Detoni , on Wednesday, July 21, 2010, 5:30 AM (PDT)
rodarte
Good for them.
.

 

Controversy over? No.

We spotted a little piece yesterday announcing that MAC plans to change the names of their Rodarte collab products, which were developed after a trip designers Kate and Laura Mulleavy took through Texas. What polishes' names will change, and why?

Let's get down to the details. Last week, one blogger noted that the Rodarte-MAC collaboration featured colors that were named... let's say questionably. The collection, inspired by Mexican flag colors and culture, has products called Ghost Town and Quinceañera, but the name that really stood out was the one called Juarez. The Frisky wrote:

"Why's it tasteless? Juarez is an impoverished Mexican factory town notorious for the number of women between the ages of 12 and 22 who have been raped and murdered with little or no response from police."

In addition, the model for the Rodarte collaboration looks corpse-like and creepy (shown), which only adds to the sneaking suspicion that something got through the marketing team's approval line that wasn't supposed to.

Were the collaboration's chosen names tasteless? It certainly wasn't their best maneuver, and MAC later pledged to donate a portion of proceeds to the cause, although no more has been said specifically about a recipient. As for the names? Like we said, "Juarez" (and possibly "Factory" as well) is being changed after the backlash. Not all press is good press.

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Comments (5)
Posted By kbsnwback (3 years ago)
That girl looks creepy
 
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