MC Hammer Unveils His Own Search Engine 'WireDoo' [VIDEO]

INFDaily.com

Will MC Hammer Be Racking Up More Hits?

Amongt the computer geeks and Mountain Dew, this week's Web 2.0 Summit in San Francisco had a more unconventional guest -- MC Hammer. As a rapper-turned-entrepreneur, Hammer was at the event to announce, of all things, his own search engine WireDoo.

If MC Hammer tells us we "can't touch this", then we're not going to touch it; likewise, if he tells us to "search this", then we're going to search it. So what will happen if we search WireDoo?

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Hammer told the summit that WireDoo -- which is currently still being built and not available to the public -- is not trying to compete with established search giants like Google, but hopes to offer a “deeper type of search” that can show relationships to queries.

Carrying the slogan “Search once, see what relates” the service will make use of “deep search” and “relationship search” in an attempt to add value to search results. For example, if you're searching for, let's say a vacation destination, then rather than just receiving results on travel packages, you'll also receive information on airline insurance, car rental, and so on.

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Hammer explained that he has started building and investing in technology start-ups as he sees the business potential of data-driven companies on the web. “No one is playing for singles anymore,” he said at the event, noting the huge returns investors can reap from technology start-ups.

Some celebs are all too familiar with the returns that technology investments can bring. Most notably, Ashton Kutcher, Justin Timberlake and Mike Tyson have all ploughed their money into cyberspace.

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Perhaps WireDoo will be a roaring success (or at least a bigger success than Timberlake's MySpace revival), but what we're most curious about is whether a search for Hammertime will return local wholesalers of baggy harem pants? You can learn more about Hammer's "big idea" in the video below.