Mary-Kate and Ashley Olsen Launch New Online Shopping Venture

Courtesy of INFEvents.com

The new way to shop?

Love or hate their look, it's hard to deny that Mary-Kate and Ashley Olsen know style. They're esteemed clothing designers who are incredibly well-loved in the fashion world. And now the pair has launched a new online shopping venture. It's called StyleMint and it sounds like the future of fashion.

Read: Kate Bosworth is Doing it with Jewelry with JewelMint

We've talked about Kate Bosworth's online jewelry venture, JewelMint, here at LimeLife before. And now the Olsen twins are jumping on-board with Myspace co-founder Josh Berman's BeachMint company for their own venture, StyleMint.

So, how does it work? It's a fashion-of-the-month club that will recommend fashions tailored to your tastes. It's almost like Mary-Kate and Ashley are acting as your own personal stylists! Well, kind of. With each purchase you make, the website's algorithm will get to know you better and better and will be able make great recommendations for you. And each month, you can choose what you want to buy from your recommendations.

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According to the Mary-Kate to WWD.com, "BeachMint understands how online shopping is evolving and the importance of creating an authentic relationship between designer and customer... With Stylemint.com, Ashley and I have created an online experience reflecting our love of style and allowing us to engage with our customers directly, which is an inspiring new way for us to think and create as designers."

Read: The Olsen Twins are Working with TOMS Shoes, Too

This is definitely the way shopping is going in to future and it's great that Mary-Kate and Ashley Olsen are getting in on the trend early. Would you sign up to shop with StyleMint?