McDonald's Wants You Eating McMuffins In the Middle of the Night
McDonald's Expanding Breakfast Hours
McDonald's is planning to roll out a "Breakfast After Midnight" option to appeal to diners who like to get their breakfast on super early.
Not content to simply dominate the fast food industry, McDonald's is looking to capitalize on a market that others aren't catering to.
Business Insider reports that the fast food chain will be testing "Breakfast After Midnight" in 127 locations in Ohio that are open 24 hours.
That means their breakfast menu will be available from midnight to 10 a.m., versus the current model of 5 a.m. to 10 a.m.
Early morning eaters can look for a more limited breakfast menu, including hotcakes, McMuffins, oatmeal, breakfast burritos, coffee, orange juice, and hash browns.
Burger Business calls the 2 a.m. to 5 a.m. timeframe fast food's "last unconquered frontier," and while McDonald's has opened more 24-hour locations over the years, they're hoping that expanding the breakfast serve time will bring in more patrons.
Is McDonald's latest marketing strategy aimed at drunk late night partyers looking for breakfast?
All signs point to yes.