Men Buying Women's Beauty Products: 76% Increase

Men more into skincare than ever?

More Men Buying Women's Beauty Products Than Ever

Men are more into their appearance than ever before, with some even turning to women's beauty products to get the job done.

While more and more men's products are coming to the market, you can't deny the fact that there's a women's beauty product for every need.

Website HauteLook, which offers flash sales on all things makeup/beauty/fashion related, estimated a 76% increase in men buying women's products.

Read: 90% of British Women Won't Leave House Without Makeup On

They list cosmetics, skincare and haircare among the women's products that men are buying most at discounted prices over the last two years.

Among those, skincare products, like moisturizers, cleansers and eye creams, are the most popular.

I get it, I do. Men like to look good too, and why should they be limited to a small selection of men's products when women have too many options, really?

Times Live notes a report that found a 66% increase in men in the UK having beauty treatments over the past year. Haircuts, hair removal and tanning were the most popular among the treatments.

Oh yes, manscaping is very much alive and well.

You may also recall an uptick in U.S. men getting Brazilian waxes, so all this interest in women's products isn't the least bit surprising.

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Interestingly enough, HauteLook says women's sales have been on the decline, explaining: "Simultaneously, women have been cutting back on grooming, taming and general femininity."