New Breastfeeding Doll Too Creepy for Kids? Yep.

Breastfeeding baby doll

Breast Milk Baby Doll Draws Criticism

Will America's hottest toy this holiday season be the breastfeeding baby doll?

Probably not, but it may well qualify as the creepiest.

The breastfeeding doll, named Breast Milk Baby, came out last year, and wasn't a hit with consumers. And, now, it's under fire yet again.

Is it that big of a deal?

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Here's the controversy: the doll makes suckling sounds when held to a halter top's petal applique sensors that line up with a little girl's nipples.

It's a little weird, to be sure, but it has both critics and staunch supporters 

Those in favor of the doll maintain that nothing could be more natural than breastfeeding. We certainly shouldn't feel like our kids can't be exposed to it ... but does the doll send the wrong message?

Bill O'Reilly noted, "I just want the kids to be kids. And this kind of stuff. We don't need this," AP reports.

Dennis Lewis, U.S. representative for the toy company that makes the dolls, Berjuan Toys, said it's difficult to get these dolls in the mainstream, but says, "We've had a lot of support from lots of breastfeeding organizations, lots of mothers, lots of educators."

Lewis is quick to add that "There also has been a lot of blowback from people who maybe haven't thought to think about really why the doll is there and what its purpose is. Usually they are people that either have problems with breastfeeding in general, or they see it as something sexual."

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He explains, "With retailers it's been hard, to be perfectly honest, but not so much because they've been against the products. It's more they've been very wary of the controversy. It's a product that you either love it or you hate it."

Since their introduction last year, Lewis says fewer than 5,000 of the dolls have been sold, chalking it up to "taboos" over the subject matter. Maybe they'll sell better in a less uptight market than the U.S.?