'Paranormal Activity 4' Scares Box Office Out Of $30 Million
Movies Making Money
People just can't get enough of Paranormal Activity. The fourth entry in the low-budget home video horror franchise dominated the box office this weekend, scoring $30.2 million and blowing Tyler Perry's Alex Cross out of the water.
Though critical reviews say the series is running itself into the ground further with each installment, Paranormal Activity 4 showed that audiences have not yet begun to tire of its low-tech, poltergeist-meets-America's-Funniest-Home-Videos formula.
However, $30.2 million does mark the lowest opening for the franchise. Parnormal Activity 3 grossed $50 million last year, and the second film earned $41 million in 2010. Though the first film started out very slow, positive word-of-mouth and an unprecedented campaign on social media pushed it to an eventual box office take of almost $200 million.
Coming in second place this weekend was Argo with $16.6 million. The critically lauded thriller from director and star Ben Affleck, about a fake film production covering for a hostage rescue mission, is riding very positive reviews and has grossed a total of $43.1 million in two weeks.
Alex Cross, Tyler Perry's first film attempt that has nothing to do with Madea or his own brand of romantic comedy, grossed just $11.8 million.
Rounding out the top five at the box office this weekend was the animated flick Hotel Transylvania with $13.5 million, followed by Liam Neeson as a vengeful father in Taken 2, which earned $13.4 million.