Rihanna Fired by Nivea for Acting Like a Skank

CEO Says Her Less Than Wholesome Image No Longer a Fit for the Brand

We hope Rihanna's latest bout of non-stop partying and risqué tweets was worth it because it just cost her and estimated $25 million payday. Nivea, the skincare company who had recently hired the controversial pop star as its new face, just gave her the boot.

"Rihanna is a no go," Stefan Heindrich, CEO of Nivea's parent firm, Beiersdorf, told reporters. "I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company that stands for trust, family and reliability."

To be fair, nothing Rihanna's done lately deems her untrustworthy or anti-family. But her reliability has been called into question several times in recent months, most noticeably when she cancelled her planned summer U.K. tour due to "sickness and exhaustion," but has since been spotted partying till all hours and tweeting sexy photos of herself nearly nonstop.

Her mentor and head of her label, Jay Z, is reportedly fed up with her antics, although he's yet to confirm that on the record.

READ: Whitney Houston's Mom Doesn't Want Rihanna Playing Her in Biopic

For her part, Rihanna seems unperturbed by the Nivea canning. She tweeted Heindrich's statement with a caption that read, "No caption necessary."

Guess that means for Camp Ri Ri, the party is still rockin' on.