SHOCKING News of the Day: Disney Bans Junk Food Ads from Kids Shows, Websites
Disney to Rid Junk Food Ads Starting in 2014
Disney CEO Robert Iger and First Lady Michelle Obama announced today that Disney will banish junk food ads from their kids' TV channels, radio shows and websites.
Can we get a hallelujah?
Of course, parents love the Disney Channel programming and websites to keep their kids entertained and educated, but those pesky junk food ads have been a bone of contention for some time.
Leave it to Mrs. Obama to make this happen as her healthy eating initiative seeks to get the nation's kids eating better and living healthier lives.
Iger and First Lady Michelle Obama released a statement that called the move a "game changer," as Disney becomes the first major media company to ban junk food advertising from their programming for kids.
So, kids tuning into Disney's ABC network on a Saturday morning won't see those magical marshmallow cereal ads or advertising for fast food.
There is one little gotcha to the whole plan -- timing.
Sadly, the guidelines can't go into effect until 2014 due to existing advertising contracts.
Mrs. Obama noted, "With this new initiative, Disney is doing what no major media company has ever done before in the U.S. -- and what I hope every company will do going forward."
There are certain nutritional guidelines that Disney will adhere to for advertising -- following federal standards for increased fruit and vegetable consumption and a reduction in sugar, sodium and fat.
They'll also examine the company as a whole, meaning that one healthy item among a fast food chain's nutritionally void offerings won't get the company any ad space.
This new initiative will hopefully light a fire under other networks, like Nickelodeon and Cartoon Network, as well.
Disney is also introducing healthier options in their theme parks, including the Mickey Check symbol that indicates items meet the company's nutrition standards, we well as expanding fruit and vegetable offerings.