Taco Bell Tries To Go Healthy With 'Cantina Bell' Menu
A $5 Burrito From Taco Bell?!
Eating at Taco Bell is guaranteed to do at least one of three things: save you money, make you fat, or have you running for dear life to the nearest bathroom. But with its new Cantina Bell menu offerings, the fast food giant hopes to turn a culinary corner.
Dogged by claims last year that its fillings are comprised mostly of non-meat products like soybean oil and chemicals like silicon dioxide, Taco Bell is looking to revamp its image as a purveyor of poor quality food.
Enter Cantina Bell, the fast food giant's latest attempt at rebranding as a healthier alternative to cheeseburgers and french fries.
Starting next month the restaurant chain's nearly 5,600 locations will roll out a new "gourmet Mexican" menu that include items like the Cantina Burrito Bowl and the Cantina Burrito, each at around $5.
With ingredients like fire-roasted tomato salsa, black beans and herb-marinated chicken, the meals are being positioned as healthier and fresher than the standard items Taco Bell features on its menu.
Taco Bell's move toward a greener, leaner menu comes on the heels of its wildly successful Doritos Locos Tacos campaign, which resulted in the chain selling 100 million tacos in just the first 10 weeks.
Check out a video of celebrity chef Lorena Garcia talk about how she helped come up with Taco Bell's new culinary direction.