'The Amazing Spider-Man' Trailer Released Day After Leak (VIDEO)

Emma Stone on set of The Amazing Spider-Man in NYC on April 30: INFDaily.com

Sony Pictures' Secret "Web" Strategy for Spider-Man?

Controversy erupted Tuesday when the official trailer for The Amazing Spider-Man, the newest Spider-Man re-boot, crept onto the Web (pun somewhat intended) well before Sony Pictures had planned to release it...allegedly. But we can't help wondering whether this was Sony's clever way of getting the pop culture and comic buffs buzzing, now that Comic-Con madness has taken over San Diego.

Either way, the film looks truly amazing, even if you're not a fan of Peter Parker, et al. Emma Stone as a blonde? Andrew Garfield as -- finally -- a hero? We are paralyzed.

While so many action movies based on comic book franchises focus hard core on the special effects, The Amazing Spider-Man brings nostalgia back by telling the story of Spider-Man from the beginning. Twitter chatter suggests that some longtime fans of the Peter Parker tale are bummed out that the coming of Spider-Man is about to be re-told yet again, but based on what we're seeing in this trailer, the re-telling is totally worth sitting through. (Even though, really Hollywood? would it kill you to come up with a NEW idea every now and again?)

The Amazing Spider-Man's trailer hit the Web on Tuesday, and word has it Sony Pictures was upset...but that they gave into fans' curiosity by officially releasing it Wednesday. Still, we're just musing: The Amazing Spider Man trailer leak was an excellent way to generate interest in the film, especially while all the comic and pop culture fanatics must be obsessing over the trailer at Comic-Con. With just under a full year to the film's July 2012 release, it seems peculiar that Sony would have a final trailer wrapped and ready to go so early, as Stone and Garfield were still on set in New York city as late as early May. Almost certainly this "leak" was not accidental.

If that's the case, the strategy worked because by Wednesday afternoon, everyone was buzzing (actually, tweeting) about The Amazing Spider-Man. The general sentiment? Casting directors already score applause for placing Emma Stone into the role of Gwen Stacy, already a brilliant compliment to Andrew Garfield's Peter Parker/Spider-Man. The chemistry between these two is captivating (could be because they're rumoredly dating in real life, although Stone said in Vanity Fair that she's not about to weave a web of interest around her personal life); and as individuals, each of them looks fabulous on the screen.

READ MORE: Emma Stone Bares All in Bikini, Talks Vices in 'Vanity Fair'

Indeed we're drawn to the characterization and lovability of these two young, super-popular actors who possess brilliant reputations and massive followings outside the action genre. What else makes The Amazing Spider-Man so amazing? The in-your-face cinematography. This is one thriller flick we predict will see more than its fair share of female theater-goers, and it's awesome to see that a movie doesn't have to be bloody and packed with explosions to hold our interest every second.