The Rise of the Celebutante

We wonder if Tinsley Mortimer will be playing herself in the upcoming season of Gossip Girl.

Who knew doing nothing could be so lucrative?

What do you get when you cross a celebrity with a socialite? A celebutante! Let's start with Nicole Richie. Between endorsement deals and TV cameos, being rich and pretty is a full time job.

And she's not alone. Tinsley Mortimer, the New York socialite du jour, was recently photographed on the Hamptons set of Gossip Girl following a cameo made by Lydia Hearst.

Then there's Olivia Palermo, the new best friend of Hills alum Whitney Port, in her new NYC based reality drama. And how could we forget the sisters who started it all? Paris and Nicky Hilton, the gold standard of celebutante.