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Urban Outfitters Thinks Teens Should Drink Vodka?

In Fashion by Wendy Michaels , on Thursday, August 30, 2012, 8:25 AM (PDT)
fashion
Urban Outfitters shirts promote drinking
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Urban Outfitters New Shirts Promote Underage Drinking

Urban Outfitters is under fire again -- this time, for a line of shirts that seems to promote underage drinking.

The t-shirts and tank tops include sayings that are pro-alcohol, not exactly appropriate for their target market.

The problem is that many kids under the legal drinking age shop at Urban Outfitters. Keep in mind that Urban Outfitters target market is 18 to 24 years old.

Read: $300 Purse Looks Like a Lunchbag

The line of shirts from Urban Outfitters include sayings like, "I Drink You're Cute," "I Vote for Vodka," "Misery Loves Alcohol" and "USA Drinking Team."

Let's hope that teenagers aren't sporting these in the halls of school this year.

While the retailer may think these are cute, one woman who isn't so thrilled is Jan Withers, national president of Mothers Against Drunk Driving (MADD), who tells the Daily News: "As a mother, these shirts are not acceptable for children under the age of 21. If they're targeting that audience, then they're sending the message that it's cool to drink. We know of the dangers of underage drinking and the fact that it's just downright illegal."

Read: Urban Outfitters Underfire for Puke on Prom Dress Comment

Is Urban Outfitters sending a message that it's cool to drink? They're certainly not helping the issue.

The retailer has yet to comment.

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Comments (1)
Posted By Austyn (254 days ago)
Give me a break. I'd say the majority of the customers of Urban are college students. People need to calm down. Nobody seems upset that they also sell posters with pictures of joints on them.
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