Would You Pay $24 for a Gold Eyelash Curler?

Shu Uemura Debuts Pricey Gold-Plated Cosmetic Tool

For years, the She Uemura eyelash curler has been touted by celebrities, makeup pros and models alike as the best in the business. Personally, I've always done well with my little drug store brand number, but there's been an undeniable myth surrounding the Shu Uemura one.

Apparently, having fans like Nicole Kidman, Sarah Jessica Parker and Ashley Olsen has given Shu Uemura a little bit of an ego. Believe it or not, the company just released a limited-edition version of their infamous curler that comes with a 24-carat gold-plated body. The price: $24. A buck for every carat, it would seem.

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What do you supposedly get out of it besides the pretty shine and (for $6 extra) its own matching case? An upgraded silicone pad in a new "mushroom shape," an upgraded hinge that "applies perfect pressure on eyelashes," and an "ergonomic handle that ensures stability and control." Sounds like it was created by NASA, no?

But the real question remains: Can the new Shu do what no other curler can? That's a matter of opinion. But look at it this way: if you don't like what it does to your lashes, put it on a chain and, voila, you've got a funky, new, gold neckpiece that's sure to be appreciated by the fashionista crowd.