YSL Partnering With Facebook (Yes, Facebook) for New Eyeshadow [POLL]
The Colors of Facebook Can Now Light Up Your Face
Target and Missoni, Marni and H&M, Diane Von Furstenberg and GapKids … we're used to seeing those kinds of luxury designer collaborations, but Yves Saint Laurent may be the first designer to team up with a social media company for a beauty product.
YSL has paired with Facebook for, appropriately enough, something that goes on your face, a new palette of eyeshadows that is inspired by Facebook's signature colors: blue, purple, white and black.
Fashionista.com reports the YSL Facebook eyeshadow kit will be available in the United States on July 19, but be prepared to act quickly that day. Kiss and Makeup.com reports that only 1,650 of the kits were produced, so expect heavy competition to snag one on -- where else? -- YSL's Facebook page.
The eyeshadow kit, called Pure Chromatics Devoted to Fans, also comes with some digital goodies. Any Facebooker who buys one will get special "privileges," according to Kiss and Makeup, including exclusive info, perks and tips via Facebook and at YSL stores.
YSL calls the $52 eyeshadow palette a "declaration of love" to fans, "weaving together the now highly identifiable Facebook blue with the luxurious Yves Saint Laurent design."
Meanwhile, we have to second Fashionista.com's call for a nail color in Twitter blue and a lip color in Pinterest red … let's keep this fun little social media-inspired cosmetics trend going.
Do you "like" the idea of a Facebook-inspired eyeshadow?
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