Anderson Cooper's Ratings Up 27 Percent Since He Came Out
AC360's Performance Helped Boost CNN's Overall Ratings, Which Had Hit an All-Time Low in June
Anderson Cooper's confirmation in early July that he's gay did have a significant impact on the ratings of his nightly CNN news show, and it was an impact so positive that it's boosting the whole cable network.
Cooper's AC360 on CNN saw its ratings increase 27 percent in total viewers from its June 2012 ratings, and 31 percent in the 25-54 demo, THR.com reports.
Aside from coming on the heels of Cooper addressing his sexuality publicly for the first time, and after extensive late July coverage of the tragic Aurora, Colorado movie theater shooting, the ratings boost is also a big turnaround for CNN, which had suffered its all-time worst ratings in June.
Meanwhile, Cooper is also going for a big ratings increase with his other gig, as host of the daytime talk show Anderson.
As the show returns for its second season this fall, several changes are afoot, including the title. The show will be shot with a live studio audience every day beginning in September, and the new name -- Anderson Live -- will reflect that.
The show is also leaving its Time Warner Center season one home and moving to the CBS Broadcast Center in New York City, where the CBS Morning Show and CBS Evening News are shot, Broadcasting & Cable reports.
And Cooper will be joined by a different co-host every day, which could lead to a permanent co-host down the road.
The show, which was the top-rated new daytime talk series last season, begins season two on Sept. 10, and guests already booked for the new season include Richard Gere, Emma Watson and the cast of The Perks of Being a Wallflower, Mindy Kaling, Modern Family's Julie Bowen and Ty Burrell and Stephen Colbert.