Barbie To Open 'Dream Closet' At New York Fashion Week

Mirror mirror on the wall ...

See What Happens When You Play With Barbie?!

After more than 50 years, Barbie is finally ready to let you into her closet. Toy-maker Mattel has announced the leggy blonde doll will open up her extensive wardrobe in a virtual tour online and at a massive jewel-encrusted set for NY Fashion Week.

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Mattel has revealed a new toy campaign called "See What Happens When You Play With Barbie," complete with a brand new website that features a virtual tour through the plastic icon's magical wardrobe.

"The new global campaign celebrates the 'wow' girls experience when they play with Barbie. After all, the only thing bigger than Barbie's world is a girl's imagination," said Stephanie Cota, SVP, global Barbie marketing at Mattel.

But Barbie isn't stopping there. The doll is taking her show on the road to New York's Fashion Week with "a larger-than-life installation of Barbie's ultimate Dream Closet, complete with 24-foot tall, jewel encrusted doors leading into a two-story, 9,000 square-foot set with multiple dressing vignettes."

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The set (which sounds like a giant pink horror house) will be decked out with reality-augmenting technology mirrors that allow viewers to see themselves dressed in any of Barbie's outfits from the past 50 years.

To get a feel for Barbie's plans of worldwide child domination, check out the video below.

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