Forget the Measuring Tape, A Scientific Formula Now Creates The Perfect Bra Fit

No woman is average.

Harnessing The 'Unwritten Rules' Of Lingerie Experts

Whether you're shaped like a pear, an hourglass or a Boeing 747, chances are your body is unique and doesn't fit into some generic store-numbered size. But what if there was a scientific way to calculate the EXACT sized bra to fit you and only you?

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Introducing True & Co., a brassiere company that says it has come up with a revolutionary set of algorithms that can design a bra that perfectly fits your unique size.

Michelle Lam and Aarthi Ramamurthy, an e-commerce professional and a designer, respectively, teamed up after realizing the standard bra falls hopelessly short at addressing the specific needs of most women.

"I was trying on 20 different bras looking for a strapless bra for an occasion, and literally only one worked," Lam told the New York Daily News. "The question that came to my mind was, 'why did it take 20 bras and did that measuring tape thing they did for me even matter?'"

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So what did they do? The pair began researching the untold secrets of lingerie experts around the country, many of whom never even use a measuring tape to determine a woman's bust size.

"We went to bra fitting after bra fitting and spoke to experts, and the best ones didn't use measuring tape," Lam said. "They had these unwritten rules where they could look at a woman’s body and say, we think this would be best. We were able to take these rules and distill them into code."

All you have to do is fill out a short survey about your size and problems with your current bras, then make an order. Once you get your new bras, try them on and report back to True & Co. about how they fit. The site then recalculates your needs accordingly.

Want to try it out? Head over to the website now to get free shipping.

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