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How M&Ms and Other Brands Got Their Names

In Life by Wendy Michaels , on Monday, January 30, 2012, 7:41 AM (PST)
m&ms
How did M&Ms get their name?
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M&Ms and Other Brand Names Explained

If you've ever wondered how some brands got their names, take a lookie at this Yahoo video that shares how the whole nomenclature thing went down.

M&Ms, for example, were named for founders Forrest Mars, Sr., and Bruce Murrie.

A&W root beer is named for the last names of creators Roy Allen and Frank Wright. They combined their initials for the beverage and spun their brand into a restaurant chain, founded in 1922.

CVS, the second largest U.S. pharmacy chain, was originally named Consumer Value Stores, but shortened the store name.

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A&P grocery stores were orignally named Great Atlantic & Pacific Tea Company, getting their start in 1912.

Arby's is named for the Raffel Brothers ("RB"), who founded Arby's in 1964. They originally wanted to name the restaurant "Big Tex," but another Ohio restaurant already had the name.

SAAB is an acronym: "Svenska Aeroplan AB (aktiebolag)," which is Swedish for "Swedish Aeroplane Company Limited."

H&M is named for the two original Swedish stores that started it all - Hennes (Swedish for "hers") and Mauritz, a men's clothing and hunting equipment store.

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Umbros is named for the founding Humphrey Brothers ("Um" from Humphrey and "Bros" for brothers).

ASICS is an acronym for a latin phrase which means "Healthy soul in a healthy body" (anima sana in corpore sano). In recent years, they took a spin on the phrase's meaning, with the tagline "Sound Mind, Sound Body".

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