J Brand and Proenza Schouler Collaborate on Exclusive Jeans for Fall/Winter 2010

J Brand has given us yet another reason to covet their jeans! The label has collaborated with Proenza Schouler to create exclusive jeans for Fall/Winter 2010. The new denim made its debut at the Proenza Schouler runway show this past Wednesday at New York Fashion Week. Onlookers watched as the graffiti print high-waisted skinny jeans made their way down the runway. According to a recent press release, the jeans are made of Japanese stretch denim that is printed and then hand painted all over to highlight the overall texture.

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Even more exciting is that the collaboration marks Proenza Schouler's first foray into jean production. For designers Lazaro Hernandez and Jack McCollough, working with J Brand was a no-brainer. "Everyone we know wears J Brand. It was an easy choice," they said. Jeff Rudes, J Brand's CEO, adds, "We are extremely excited to work with Lazaro and Jack. They have great vision, a point of view, and are incredibly talented and fun to work with." Well, we know we will be making a mad dash to the stores when the jeans become available in mid-July -- see you there!

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