Jessica Biel Is Revlon's Newest Brand Ambassador

Biel at Revlon's Walk for Women in NYC

JT's squeeze follows in the footsteps of Halle Berry, Jennifer Connelly, and Jessica Alba

It wasn't just by accident that Jessica Biel was spotted around New York toting a Revlon bag stocked with beauty goods and walking in Revlon's Walk for Women over the weekend. It's just been reported that she's Revlon's latest brand ambassador.

In today's announcement, Biel gushed, "Revlon represents today's modern woman. I am honored to be associated with this strong global brand and to be part of a company that has done so much for women around the world."

Revlon's President and CEO called Biel "a beautiful woman and an accomplished actress. Her modern and youthful spirit play to the essence of the Revlon brand."

Hmmm, with Biel's riskay (read: naked!) role as a stripper in the upcoming flick Powder Blue, we have to wonder if the "essence" of Revlon's brand is about to take a sexy turn.