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Kristinit LOVES the Environment

In Fashion by Susie Anderson , on Thursday, May 14, 2009, 9:00 AM (PDT)
fashion
You'll fall in love with Kristinit's new Love Campaign, too.
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And we LOVE Kristinit.

Los Angeles-based clothing designer Kristinit just launched their new "LOVE Campaign" and we're already loving it. Here's why.

How could we not love Kristinit's new LOVE Campaign after hearing their mission? Latvian designer Kristina Lenss says, "The LOVE Campaign was inspired by a desire to introduce a more integrated approach to designing and manufacturing a high collection. This collection is about complementing the beauty of women with the beauty of sustainability - without sacrificing style."

Kristinit manufactures their clothing locally in Los Angeles in order to minimize pollution and support the local economy. They also use organic silks, but you won't even be able to feel the difference.

The Love Collection can best be described as pretty and girly and I think it's the perfect blending of classic with trendy. Celebrities love Kristinit too, especially Scarlett Johansson, Eva Mendes, and Zoe Deschanel.

Design consultant Zoe Meloto is collaborating with Lenss on the Love Campaign to create custom lace pieces that are handmade by artisan weavers in Brazil.

Now can you see why we love Kristinit and the new Love Collection?

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