Linda Evangelista is the New Face of Talbots

Courtesy of Juan Soliz/PacificCoastNews.com

A smart move

What do Prada and Talbots have in common? You're probably thinking, not much, right? Well, now they have Linda Evangelista in common. Talbots wasn't kidding when they said they were rebranding their image!

Linda Evangelista isn't the youngest or hottest supermodel, but she's beautiful, classic, and still quite relevant. She was also the face of Prada in 2008. And now, in 2010, she's the face of Talbots. A couple months ago, we learned that Talbots was working on rebranding their image. It's not that they wanted a different customer, it's that they realized their customers wanted to be fashionable and chic.

So, they started designing more modern and fun clothing and now they're bringing in a model to go along with them. Linda Evangelista is a 44-year-old supermodel who seems perfect for the job. According to Talbots' chief marketing officer, Lori Wagner, "She possesses this timeless yet spontaneous glamour that's irresistible in our minds."

The advertising campaign featuring Linda Evangelista is set to launch in September of this year and we have a feeling it's only going to bring good things to Talbots image. We recently looked through Talbots' catalogue and started lusting after several of their pieces, despite the fact we're quite a bit younger than their target age. Talbots is definitely on the right track!

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