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Marc Jacobs' New "Lola" Perfume

In Beauty by Katie , on Saturday, May 09, 2009, 9:00 AM (PDT)
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Meet the sexy older sister to Daisy

After his super successful "Daisy" fragrance, Marc Jacobs introduces his new, ultra flirty scent "Lola."

Lola will officially launch this coming Fall (Bloomingdales has a one-month exclusive in August), but we got a sneak peak of the Juergen Teller-shot ad campaign, which features one of our favorite girls-American teenager Karlie Kloss.

Jacobs' told WWD, "where Daisy is more innocent and sweet, Lola is more sensual - the name conjures up a flirtatious, warm spirit," he said. "It was the first thing that came to my mind. It just felt natural in contrast to Daisy."

Jacobs described the pink peppercorn, pear, vanilla, and grapefruit-infused Lola as Daisy's "vampy older sister" and insisted that "fragrance is just as important as accessories, bags, and shoes are. Not only does it help set a mood, it's a luxury you can have no matter what your size or height or wallet. I'm happy to keep offering more choices. I know I like to rotate fragrances depending on my mood."

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