Oprah Winfrey Walks On Hot Coals As 'OWN' Network Struggles

Oprah Winfrey

What More Could Winfrey Do?

As OWN's ratings continue to plummet, Oprah Winfrey pulls out the old network executive trick of walking on hot coals to drum up some viewers. No really, she did walk on hot coals. Cheered on by motivational speaker Anthony Robbins, the hot coal walk was part of his "Unleash Your Power Within" seminar.

As part of the seminar, attendees walk on hot coal to illustrate that the main quality shared by those who achieve greatness, is the ability to take action. It's really one of those mind over matter exercises.

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Following the circus act, Winfrey tweeted this photo of herself, with the caption "Me! Fire-walking! Last night." But should Winfrey be doing more for the struggling OWN?

Discovery Communications released its third quarter earnings report today, and the news is not good. OWN seems to be in the hole by approximately $55.6 million. Discovery CEO David Zaslav is holding out hope that “OWN’s fortunes will improve now that Winfrey is serving as full-time CEO.”

Winfrey however, is too busy taking motivational seminars and conducting webcasts right now. On Fridays, Winfrey discusses Lifeclass lessons during an hour-long webcast with a live audience, and invites viewers to comment or ask questions in person or through Facebook, Twitter and Skype. Speaking about the webcasts, Winfrey says it’s “the most fun I’ve had ever.”

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Yes, it's all fun and games until the network is abolished -- looks like someone should be walking the plank, as opposed to walking hot coals. Next up, Rosie O'Donnell in a magician's guillotine.

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