Public Vote Makes Plus-Size Model The Face Of UK Sex Shop

The Public Have Spoken: Curvy Model Lucy Moore Will Model Kinky Lingerie

Ann Summers is a British sex shop/lingerie megastore that would make Dita Von Tesse's hair curl. It's naughty and nice; but it's also forward-thinking and happy to embrace a real woman as the face/body of the chain.

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When Ann Summers launched a 'find a face' campaign in November, they selected an array of models, the majority of whom were your typical size zero. Amidst the waifs however, Ann Summers had included Lucy Moore, a UK size 16 (US size 12), to take part in the competition.

The winning model was to be decided by the public and, after 30,000 votes were cast, Moore secured the wining spot (against 8 other girls) with 22 per cent of the poll. The public had decided -- no more bulimics in bustiers. Moore was to head the lingerie company's next campaign for Valentine's Day.

Read: Impossibly Thin Teen Wins Elite Model Competition

"This has been one of the most exciting things to happen to me and I couldn’t believe I made it into a national modelling competition and have now won; it is beyond anything I could have imagined. Hopefully it will be an inspiration to other curvy girls and give them confidence," Moore tells MailOnline, before adding, "I want to represent women with a curvier figure and show them that you can be sexy no matter what your size or shape."

Ann Summers' CEO, Jacqueline Gold also comments, "The campaign was about finding a real woman who embodied our brand and oozed sexiness and confidence."

Hmmm. . .do we think Victoria's Secret will ever follow suit? Check out some of Moore's test shots and let us know how good a bra looks when filled with actual boobs.

Read: What If The Victoria's Secret Angels Gained 100 Pounds?

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