Sephora and Shopbop Team Up

Sephora has a new partner!

Sephora's new plans

Sephora has a new partner, and I am definitely excited! When Sephora teams up with a company, you know that things are going to be good. Shopbop and the beauty provider are going to make magic! After all, they'll be doing one of Sephora's classic five-in-ones.

Read: My Missed Beauty Connection

So what's on their calendar, then? Sephora and Shopbop will be working on a limited-edition makeup palette together, reports WWD, and that's going to be released in the Color Play 5 in 1 style.

Not familiar with the Color Play 5 in 1? It's a large palette for eyes, lips, and cheeks, packaged in sub-palettes in five groupings. Each of the five sub-palettes has 10 eyeshadows, 2 lip colors, and blush.

Just a note, the eyeshadows are not super bright and bold, so I personally find it best suited to women who like a lighter touch to their makeup. They are very long-lasting, though! Use a primer for the best look.

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I'm curious about what kind of palette Shopbop will develop with Sephora. Let's see... it'll probably be something with some unusual options, like brights or shimmers, and then the basics to draw the rest of the buyers in. It's affordable enough that you won't feel silly if you only like 50% of the options available.

Have you ever purchased a 5 in 1 from Sephora?