Target And Nordstrom Use Child With Special Needs In Their Ads
. . . And They Don't Trumpet Their Choice
The modeling industry is a fickle business, but one young boy with Down Syndrome, Ryan, is making headway thanks to Target.
On a blog titled Noah's Dad, Rick Smith (a father of another Down Syndrome sufferer, Noah) posted a recent Target circular, and applauded the store for its inclusion of Ryan:
"This wasn't a 'Special Clothing For Special People' catalog," writes Smith. "There wasn't a call out somewhere on the page proudly proclaiming that Target's proud to feature a model with Down syndrome in this week's ad!' And they didn't even ask him to model a shirt with the phrase 'We Aren't All Angels' printed on the front. In other words, they didn't make a big deal out of it. I like that."
But Target isn't Ryan's first modeling gig, since he's also appeared in ads for Nordstrom. Again, the blog Noah's Dad picked up on this appearance, and received a comment from Ryan's mother herself:
"We are very pleased that Nordstrom placed Ryan in their catalog. The whole process of modeling is an extreme confidence booster for him. He received so much warmth and caring from the Nordstrom crew that he thought they were there just for him! We are honored that Ryan is making the Down syndrome community proud," she wrote.
These latest ads are certainly a turning point in commercial fashion, more so by the fact that Target or Nordstrom haven't touted their casting decisions into a "newsworthy" item. We also applaud them for that..