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Vera Wang Designs for David's Bridal

In Fashion by Susie Anderson , on Wednesday, April 21, 2010, 7:47 AM (PDT)
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Courtesy of Verawangonweddings.com
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A match we never thought we'd see happen!

But we know this is going to be a really, really successful collaboration. It's every girl's dream to wear a Vera Wang dress on her wedding day. But many ladies are on a budget and have to buy their gown at David's Bridal. Now? Brides can shop at David's Bridal and wear Vera Wang.

Yes, it's true. Vera Wang is collaborating with David's Bridal to bring you dresses from the well-known designer that are super affordable! While a typical Vera Wang wedding gown generally costs between $4,000 and $25,000; the Vera Wang dresses at David's Bridal will run from $600 to $1,500

According to the president and chief executive of David's Bridal, "Vera is the name in bridal. I mean, how many stars do you have, or famous people, who want Vera Wang to design their wedding dress? You look at our customer who's mainstream America, and how many of these woman would say, ‘Geez, I'd do anything to have a Vera Wang gown?'... That's the whole premise with Vera: She is the queen. For us, it's going to further validate the value of what we give our consumer."

This collaboration is likely to help boost the reputation of David's Bridal, which isn't known for offering the most glamorous experience for wedding dress shopping. Vera Wang has confirmed that she's been in talks with David's Bridal for a long time. The collection of 20 dresses are set to be available in 2011 and will come in sizes 0-30. Dos Vera Wang make you more likely to wedding dress shop at David's Bridal?

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