Vivienne Westwood Teaming Up With Lee Jeans
The odd couple will likely make cute babies!
You probably know Vivienne Westwood as the British fashion designer who brought punk fashion into the mainstream. And also as the designer of Carrie Bradshaw's wedding dress in the Sex and the City movie. And you probably know Lee Jeans as the brand of all-American jeans. Sounds like an unlikely pairing, but now the two are teaming up!
This is a collaboration that could be quite interesting! Vivienne Westwood is actually creating a denim line with Lee to be called The Vivienne Westwood Anglomania and Lee collection (that's a mouthful!).
If you're anything like me, you think of Lee jeans as being pretty bland and boring. I haven't worn them since I was a child and haven't even considered them. In today's world of fancy designer jeans, it seems Lee would need to do something to reach any demographic other than the much older and much younger.
And it sounds like a collaboration with Vivienne Westwood is the perfect way to go! The collection will include super skinny jeans, bondage jeans, and microshorts. There will even be some metallic jeans. Wow! But would you expect anything less from Vivienne Westwood? The line will range in price from $128 to $320, aligning it with other designer denim.
According to the managing director of Vivienne Westwood, "It is very important for us to work with a denim brand like Lee with such a strong heritage." It's true that Lee has a strong heritage and I'm wondering if this could be a huge turnaround for their brand!
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