WATCH: Company Grows REAL Fruit Shaped Like a Juice Box [VIDEO]

In Life by Kim Muraro , on Monday, May 21, 2012, 5:25 AM (PDT)
cool ads
Camp Nectar


The Box-Shaped Fruit Even Looks Like It Has a Straw!

Here's an ad campaign two years in the making: the Brazilian juice company Camp Nectar wanted to make the point that its juice is full of real fruit, so the company places box-shaped molds over growing fruit, which made the fruit grow into the shape of the juice boxes.

The video below showcases the process, which took Camp Nectar two years to perfect. By placing plastic molds over the fruit that was still growing on trees, the company got box-shaped fruit that even has the company logo on it and which looks like a bendy straw is growing out of the top.

Read: Popcorn is Healthier Than Some Fruit and Vegetables

Camp Nectar grew juice box-shaped lemons, oranges, guava and passion fruit, and then displayed them in supermarkets next to real fruit.

How cool would it be to stroll down the fruit and veggie aisle, reach for an orange or lemon and come up with one of these clever creations?

Watch the video, which includes time lapse footage of the box-shaped fruit growing:



Read More About cool ads »

Please share your opinion with our community, but make sure it is on topic and follows our Terms of Use. We do not appreciate personal attacks, threats, spam, or the promotion of your personal website.
If you are a member or would like to become a member please login or register.
Or give us your name and email address to comment without becoming a user.
Your name (required):
Email (required):
Your email address is kept private and will not be shown publicly
Enter the characters in this box
Enter the text in the image to the left. (Required)

More Slide Shows on LimeLife

From the Web