LIMELIFE LAUNCHES WOMEN'S LIFESTYLE SITE

Original LimeLife news, music, style and pop culture content targeting young "super communicators" via Web and mobile

Menlo Park, CA, October 21, 2008- LimeLife, Inc., a leading women's media company today announced the beta launch of its new lifestyle site at LimeLife.com, accessible via the Web and mobile phones. Targeting young media-savvy women, the site delivers life-relevant, pop-relevant content in a voice that is fresh, smart, sassy and fun. The new site continues LimeLife's strategy to provide content-rich lifestyle destinations, utilities and entertainment for women, 18-34 years of age, across multiple media platforms.

The new LimeLife website covers a range of lifestyle topics that includes music, entertainment, fashion, beauty, dating, news and shopping that users may now access online as well as via their mobile phone.

The launch of LimeLife's website also marks the debut of its innovative "MySnaps™" utility, a social Web application that allows community members to clip or "snap" their favorite things from across the Web - images of new outfits, must-have beauty products, emerging bands - and share them with friends on LimeLife and Facebook®. The "MySnaps™" tool is conveniently added directly to the consumer's browser toolbar. The next version of "MySnaps™" will expand upon LimeLife's strategy to deliver an immersive Web and mobile experience. Consumers will be able to "see, snap and share" their favorite products and inspirations directly from their mobile phone and upload to their personal profiles at LimeLife.

LimeLife first established its consumer brand on mobile in 2005, exclusively focusing on the women's market. LimeLife quickly became a market leader with premium content that includes entertaining games, lifestyle tools, Sleek & Chic™ fashion wallpapers and original Daily Dose™ text alerts. In June, LimeLife launched its free mobile lifestyle destination site at m.limelife.com.

"LimeLife is the first company to establish a female lifestyle brand on the mobile Web. Today's beta launch of our online destination marks the next step in the company's strategy to introduce LimeLife's original content to an audience that navigates seamlessly across media platforms," said Kristin McDonnell, LimeLife's CEO. "Our goal is to enable consumers to access everything they like, wherever they are - whether it's lifestyle content or their MySnaps™ collections, on the web and via their mobile phones."

LimeLife's lifestyle content can be accessed on the web at LimeLife.com and on mobile phones at m.LimeLife.com.

About LimeLife, Inc.
LimeLife Inc., a Red Herring Global 100 company based in San Francisco's Bay Area, is a digital media company exclusively focused on the women's market. LimeLife is dedicated to delivering fresh, smart, timely content most relevant to 18-34 year old, media savvy women across multiple platforms. LimeLife's content can be accessed on the web at LimeLife.com and via mobile at m.Limelife.com. LimeLife also distributes its mobile offerings through the company's relationships with major U.S. wireless carriers.

Contact for LimeLife, Inc.:
Jill Greenwood
CJP Communications
212.279.3115 x114
jgreenwood@cjpcom.com